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Global Brand and Marketing Communications Director


Blueair is a world leading producer of air purifiers for home and professional use. With a purpose to bring clean air for the next generation, Blueair delivers best-in-class, expert endorsed, sustainable products and services to consumers in over 60 countries around the world. Blueair is part of the Unilever family of brands. The Blueair Innovation Hub is located in Stockholm.


Global Brand and Marketing Communications Director

The purpose of Blueair is to bring clean air for the next generation. We do this by best-in-class products, thought-leadership and communications. We are now looking for a passionate and purpose-driven Global Brand Marketing Communications Director to build the Blueair brand and drive marketing excellency in cross-functional strategy and execution.

As Global Brand Marketing Communications Director, you will lead a group of 5 marketeers based in our Innovation Hub in Stockholm. You will also lead the global marketing community to ensure cross-functional collaboration.

You will ensure global brand communication consistency by providing a global strategy, concepts and execution for localization to diverse key markets such as China, USA, Korea, Japan, India, UK.

As a part of Unilever, you will also collaborate with Unilever Brand, Marketing and CMI colleagues in London and Shanghai.


·       Build and secure global Blueair brand identity

·       Develop and control global brand and brand communications based on market and consumer insights

·       Drive purpose-driven brand communication and support strong localization across key markets

·       Drive launch of new web platform and integration with e-commerce

·       Develop global digital and brand marketing capabilities

·       Build the Blueair brand as a sustainable, innovative category leader committed to improve access to clean air for the next generation.

·       Work closely with the Blueair sales offices around the world to support the deployment of both centrally developed and local campaigns, as well as brand health and activity monitoring.

·       Drive consumer and brand marketing perspective in Blueair global leadership team.

·       Work closely together with CMI, local markets, global product marketing and e-commerce to ensure a seamless consumer experience across all touchpoints.


Who are you?

This role requires high-drive and self-motivation. You will lead the Brand and Marketing Communications team, including digital communications and the link to our e-commerce organization. A solid understanding of digital, data-driven, marketing is therefore required.

You need to have a genuine interest and passion for what we do at Blueair because while being a global leader in air purification and part of the Unilever organization, we are also a small, entrepreneurial, purpose-led company where everyone is expected to contribute.

The role will also require a high-level of structure and flexibility, analytics and proactivity as well as lust for working across borders, cultures and functions. Many of our key markets are located in Asia so experience from this region, and preferably China, is a strong plus.

English is our company language. This role also requires fluent written English as you will need to proof consumer-facing assets and materials produced.

You will help shape the discussion around air pollution – today’s #1 human health threat according to the World Health Organization (WHO).

Our values are Care, Commitment, Honesty and Expertise. They serve as a basis for everything we do – from product innovation to marketing and customer service. You must share these values and make them part of the way you work (how) and what you deliver (what).

We have fun. Every day. And we feel that the work we do is important. Therefore, we drive for results.

Your application


If you have any questions, please contact Leila Sayyad, Global Recruitment Manager, on phone: +4673 258 2331.

Apply today as we are going through applications continually



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Karlavägen 108
115 26 Stockholm Directions

Workplace & Culture

We share a passion for clean air. And a purpose to improve the health and well-being of people, whoever they are and wherever they live.

Our passion and purpose unite us and guide our teams in Stockholm, Shanghai, Chicago, Hong Kong and Dubai everyday.

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